This full ADIRE, KAMPALA BUSINESS PLAN IN NIGERIA is useful for apprentices in training, small and medium scale business owners, large scale businesses, accessing Bank Loans, Equity funding and Grants. This business plan can also be used in Proposal Writing, developing Business Concept Notes, understanding industry and market analysis and so on.
FEGEOSTOM is a household name as far as Kampala and Adire (fabrics colour and dye) business is concerned in Nigeria and especially Lagos state where we are located.
What we do include fabrics colouring or dyeing, weaving, designing and retailing of the highly sort after Adire or Kampala fashion materials.
Our knowledge and experience in the business has made us to be strategically unique and impressive to both the existing and prospective customers. Even though the demand for Adire and Kampla products dovetail to international market places, the largest part of our markets is in Nigeria.
We have the production standard and licence that enable us to export our materials to other African countries, the United States, Asia, Europe and other parts of the world.
As a result of high market demand in the United states and the United Kingdom, we majorly operate through franchise contracts with some established fashion materials stores over there.
The procedure of our Adire making is up to date as we keep to first-hand information on the global trend of fashion and apply it directly to the design of our African fabrics. This perfect blend provides the kind of quality and uniqueness that attracts almost anyone who come in contact with our works.
As usual, we expect a favourable profit margin for the next three financial years for which this business plan is made. More so, we are injecting an expansion capital of 10 Million Naira in the business and we expect a 15% progressive increase in profit margin in the next three years.
OUR VISION
To be the leading brand of Adire/Kampala fabrics dye in Africa in terms production, creativity, uniqueness and retailing.
OUR MISSION
To always surpass our customer expectations in excellence service delivery
OBJECTIVES
- To increase our sales revenue by 10% every quarter
- To increase our customer base by 20% every six months
- To offer an affordable price with good quality that will keep our customers coming back.
KEY SUCCESS FACTORS
- Our products are available all year round
- Management and staff experience
- Online and e-commerce order
- Unbeatable customer service experience
- Blending African fabric dye with global fashion trends
MARKET ANALYSIS FOR ADIRE, KAMPALA BUSINESS PLAN IN NIGERIA
The market for Adire has been enormous since its inception. Currently, this innovative fabric is sought after by all classes of the society (low-class, middle-class and high-class people)
Little wonder that the market analysis conducted by Ware magazine in 2018 reveals potential growth of 20% in the total market of the business for the next three years.
In fact, Adire is gradually becoming an exotic brand patronized by celebrities, influential personnel in business, politics and other works of life.
The fashion material has also attracted the interest of ceremony and event planners who use it as a form of group wares.
In that case, our market is divided into different sections. One very important set is the special Customized Adire fabric for individuals and group engagements.
Most times they choose a design pattern from our varieties of options or give us any design they desire and we make it to their taste.
Also, some customers buy our already made Adire fabrics as a walk-in customer or 24/7 online order. This online market platform has boosted our sales revenue steadily since we launch it less than 2 years ago.
MANAGEMENT FOR ADIRE, KAMPALA BUSINESS PLAN IN NIGERIA
FEMI AKINYEMI is a product of Lagos Business school and Obafemi Awolowo University and he is the director at FEGEOSTOM.
He is bringing his experience from traditional Adire marketing as a son of a local Adire fabric manufacturer in Abeokuta.
He keeps himself on the trend of fashion and manage the creative unit of the production process
Richard Okon, a product of the University of Ibadan executive Masters in Business administration is the Manager of the general business.
He is in charge of the Exporting of our custom-made fashion to our clients overseas. He also oversees the design, retailing and local distribution
Mary Olagunju, is our financial manager. She is a chartered accountant being a member of the Association of Chartered Accountant of Nigeria.
She manages the cash flow of the business ensure financial growth of the business master level. She prepares business plan, feasibility report, market analysis for would be business partners, investors and affiliate marketers.
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