Herald Beauty Store is located in the Ibrahim Taiwo area of Ilorin, Kwara State. There are several other beauty stores in the State, but ours is exceptional because we offer quality products and services to our customers.
In the production and sale of beauty products, we are concerned with the quality of the products, the desires of customers, and their skin types. Beauty products are sources of beauty and attractiveness. Therefore, we select the best chemicals and materials to ensure good customer satisfaction.
Our location is moderately populated, with lots of houses, event venues, and companies. This moderate population helps to boost sales and productivity. There is less operation of machinery with a moderate supply of electricity and good road access. Our products don’t have issues with skin bleaching and expiration.
We always have positive and impressive reviews from customers when they use our products, which has helped boost productivity and publicity. We are also available on social media platforms where we engage with customers to know how to serve them better and market our products.
You can reach us @ Herald Beauty Store on Facebook, Twitter, and Instagram. We have the vision of reaching more customers and expanding our products and services to cities like Lagos, Ibadan, Abuja, and Port Harcourt while attracting investors.
Our Goal
To become the top producer and seller of the region’s latest and most excellent beauty products and services.
Objectives
- To provide quality products and services to customers
- Become a leading producer of unique beauty products
- Build a strong connection with customers through quality products and services
- Delivery of prompt products and services
- To serve as an alternative source of beauty enhancement
Products
- Facial scrubs and masks
- Body lotions
- Cleansing creams
- Skin fragrances
Services
- Offering training to beauty consultants
- Sales of beauty products and services
- Storage and marketing of beauty products
- Makeup
- Pedicure
- Makeover
- Manicure
Why should you patronize our products and services?
We offer the best and latest beauty products and services. Our products do not have harmful chemicals that can affect customers negatively.
Location
Many beauty stores are located in scarcely populated areas where they get few or no customers daily. This reduces sales and productivity.
However, our location is chosen to avoid these problems because the area is moderately populated, and customers can walk in freely to have their desires granted and satisfied.
The wastewater and products are well disposed of to avoid offensive smells and pollution. Therefore, our products are free from contamination.
Competitive advantage for the production of beauty products business plan in Nigeria
What we offer supersedes what to find in other beauty stores and our exceptional services. We do not use old equipment and products. Our facilities are spacious, and we do not have any issues with making customers comfortable.
We don’t run out of supply because we produce our products, and customers can get free samples when they patronize us. We also study customers’ skin colours before advising them on the right skin care product. We maintain the best team of qualified individuals who help to improve the business.
Equipment for the production of beauty products business plan in Nigeria
Our equipment includes:
- Mirrors
- Cabinets
- Cosmetics
- Combs and brushes
- Skin care and beauty products
- Couches
- Standby generator
As an emerging business, we plan to reach more customers as we export our products and market our services to nearby towns and cities. We also plan to organize workshops and seminars to train upcoming beauty consultants. Our expansion plan includes purchasing more land spaces to accommodate the numerous customers we receive daily and expanding productivity. The cost of land purchase and erecting structures is 5 million naira with an additional 2 million as operation and expansion costs.
Market Analysis
The company was founded two years ago and has since reached more than one million customers. The target audience of our business is men and women, youths and children. Discounts are also offered during festive seasons. We aim to reach more than five million customers in the coming years.
Expected Profit
We are expecting a daily turnover of ₦250,000-₦280,000, which amounts to about ₦7.5million to ₦8.4million per month based on our output and demand for our product.
Management team
In no specific order, we have the best and most qualified set of management teams available.
Mrs. Doris Oguma is a graduate of Cosmetology from the University of Nigeria, Nsukka. She contributes positively to the growth of the company.
Mr. Abel Akime has a degree in Accounting from Ekiti State University. He is a registered accountant from the Institute of chartered accountants of Nigeria and is in charge of auditing the account to ensure that finances are well managed.
Our team also consists of unskilled staff who clean the environment. We have the best team of professionals who help to promote the business.
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