CHEWING GUM PRODUCTION BUSINESS PLAN IN NIGERIA
Business Name: Akinly Global
Industry: Packaged Food
Business Bio
Akinly is a social enterprise that produces chewing gum made from all-natural ingredients. Our mission is to create sustainable jobs in the developing world while providing people with a healthier alternative to traditional chewing gum. Akinly was founded in 2015 by two entrepreneurs passionate about social impact.
We are based in Lagos, Nigeria, and our team is dedicated to changing how people chew gum. We are not your average gum company. We are on a mission to improve oral health and create economic opportunities in the developing world. Our products are made from all-natural ingredients, and our manufacturing process is environmentally friendly. We are working on expanding our distribution network and increasing production capacity to bring our products to more people worldwide.
Our Products and Services
Akinly produces high-quality gum for both the Nigerian and international markets. Our products are known for their freshness and unique taste. We offer a variety of gum flavours to choose from, including mint, strawberry, grape, citrus, etc., as well as sugar-free options. Our gums are perfect for those looking for a tasty and refreshing treat. Our gum comes in several forms, such as candy-coated in rectangular or ball shape, stick or slab gum bubble gum in toffee shape. We also offer a wide range of other products, including candy, chocolate, and snacks.
Our Aim and Objectives
Our aim at Akinly Global is to become the leading producer of gum in Nigeria and the world. We want to produce a product of the highest quality and meets international standards. We also want to create jobs and contribute to the economic development of our community. To achieve our aims and objectives, we decided to:
- Establish a factory that meets international standards.
- Create a brand that is recognised and trusted by consumers.
- Train and employ local people.
- Promote our products through marketing and advertising.
- Continuously improve our products and processes.
We are committed to achieving our aims and objectives, and we believe that with hard work and dedication, we will be successful.
Our Mission and Vision
Our mission is to produce high-quality gum products that are enjoyed by consumers all over the world. We aim to be a leading gum producer in Nigeria and to provide our customers with great-tasting products at a fair price. Our vision is to be the premier gum producer in Nigeria, offering our customers the best possible products and services.
Market Analysis
Gum and other resilient materials are used to make products like sweetened gum for chewing. It comes in various shapes and is chewed for its flavour variety. The primary raw material used to make chewing gum, “chicle gum,” was imported. To make the chew more appealing, sugar and flavouring ingredients were added. Due to the rising demand for these goods and the absence of chicle gum, extensive research was conducted, and a number of natural and synthetic gum substitutes were created in the nation.
The market for chewing gum has become the most concentrated three-confectionery segment in the packaged food industry. Due to its numerous advantages, chewing gum has been the confectionary industry’s fastest-growing segment for the past few years, rising at a CAGR of about 7%. Its ability to reduce stress, aid in weight management, and improve focus and alertness have made people of all ages more dependent on chewing gum.
Hence, Akinly is well positioned to capitalise on this growing global demand for chewing gum. We have a set of the finest quality ingredients and the latest production methods to produce our gum. Interestingly, our methods and techniques are constantly evolving to meet the needs of our customers because we believe that by constantly improving our methods, we can provide the best possible product to our customers. Our gum is primarily composed of organic latex, a milky white fluid produced by various seed plants. Other recipes include gum base, sweeteners, softeners, and flavourings.
Our Management Team
Our management team is experienced in the packaged food industry. We have a strong understanding of the production process and the marketing and distribution channels for this type of product. Our team is passionate and committed to making our products the best they can be. Our members include:
Rachael Okonkwo, the company’s managing director and CEO, holds an MSc in Economics from the University of Lagos and is a certified Economist and a chartered accountant.
Adaeze Okoro, the company’s assistant director, is a mechanical engineering graduate from the Federal University of Technology, Akure and a certified management consultant.
Edwin Ike, the company’s HRM, holds an MSc in Human Relations Management.
A group of seasoned Senior and Middle-Level Managers, Officers, Junior Staff, and Quality Control and Procurement Staff assist this team. With over 50 employees, Akinly global is positioned to satisfy its customers with high-quality products.