COMPUTER AND ACCESSORIES BUSINESS PLAN IN NIGERIA
Business Name: Brexy Technology
Company Bio
Rick Johnson founded Brexy Technology in 2016. Brexy is also known as Brexy Tech, and the company deals with sales, resales, and repair of computers and computer accessories. Brexy’s aim is to be the best in the industry by providing top-notch customer service and solutions. The recent change in the global economy also affected the computer selling market and did not leave our company untouched.
However, considering the margin squeezes affecting the whole computer industry worldwide, our company using our clearly defined vision, became an information technology ally to our customers. We not only use products as appliances but also offer real alliances in terms of confidence, loyalty, reliability and answers to our customers’ frequently asked questions. This is what helps us to compete effectively.
Moreover, when we discovered that small businesses are used to buying more from vendors who visit their offices and usually, these businesses already visited online stores to compare prices, we decided to make our products available at customer-friendly prices. Nonetheless, this does not stop us from offering quality-based products too. Our services include selling, reselling and repair of different brands of computers and their accessories to individuals, groups and businesses. We also provide network systems and services such as minicomputer server-based and PC-based LAN systems to small and medium-sized businesses.
Market Opportunity for Us
A recent study showed that the computer retailing business is growing at an increasing rate of 5% per annum. Meanwhile, different kinds of computer retailers such as chain stores, computer dealers, mail orders, and computer superstores are also making waves in the industry. Unfortunately, none of them seems to offer the customized and personalized services that our consumers truly seek. The reason is that most of them only focus on a few brands and offer low-quality service support at a higher price.
Thus, at Brexy Technology, we designed our support service in a way that we hope will capture the market share. We also seek to pursue new opportunities, including installation services, upgrade offers, training programmes, network configuration services, service support, etc. The essence of our training and support services will be to contend against using computers as appliance plug-ins that do not need service support, training, and ongoing service.
Our Strategy
Our focus is to sell the company, not the different products we deal with. As such, our major promotional tool remains internet-based marketing. We also use traditional marketing methods such as the newspaper, media and word of mouth. Operationally, our company division encompasses departments such as the administration, sales, marketing and service departments.
Our Mission
At Brexy Technology, we are on a mission to:
- Bring forth quality products at affordable prices. We believe that we must ensure that our customers are satisfied with the services they receive from us so that they will continue patronizing us in the future.
- Help businesses manage their information technology, just like legal advising or accounting services.
- To serve as a trusted ally to our customers.
- To offer mission-critical information applications to our clients to enhance their businesses’ smooth running, bringing maximum efficiency and effectiveness to play.
Our Vision
Our vision is to become one of the leading companies in the computer industry across the globe. To fulfil this vision, we have set out our aim and objectives as follows:
- To provide a high quality of service to our customers.
- To provide top-notch service to our clients at affordable prices.
- To create a safe environment for our customers to enjoy their time in the office without any hassles.
- To be known for being reliable and honest in our dealings with our clients.
- To provide fast and efficient services to meet customer needs.
- To be one of the leading manufacturers of computer products in Nigeria.
- To provide excellent customer service to all our customers while maintaining a safe environment for employees.
Our Management Team
Our management team comprises individuals with years of experience in business management, marketing and information technology. The team includes Mr Rick Johnson, the CEO and founder, with over 20 years of working experience in the information technology industry. The rest of our management team also has quite a number of both professional and academic experiences. Their list includes:
Rick Johnson (CEO) is a certified Computer Scientist and founder of Brexty Tech. He focuses on resale powerful personal computers to individuals and businesses.
Dave Nelson (Director of Sales and Marketing) is an experienced marketer and academically qualified Business Administrator.
Thompson Mike (Director of Repair) is an MS degree holder in Computer Science and BS in Computer Technology holder with experience in programming and service-related positions.
Matthew George (Director of Operations) is an experienced and qualified administrator and manager.
Tosin Benson (Director of Finance) is a degree holder in Financial Accounting with four years of experience.
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