Business Name: Sensine Milk and Cheese
Industry: Agriculture
Business Overview
Based in Benue, Sensine Milk and Cheese is a legally recognized dairy farming enterprise in Nigeria. Given that most of Nigeria’s cows are found in the northern states of Kaduna and Kano, we chose this location. Because of this, we are deploying cows to Benue won’t be as difficult a challenge as it could be in some other parts of the country. Sensine Milk and Cheese, a firm owned by Michael Smith, specializes in manufacturing milk. The company breeds milk-producing animals to generate enormous amounts of milk for commercial use, but it also makes other dairy products.
Michael thought about introducing innovation into the traditional procedures of production while maintaining the nutrients and natural characteristics in the dairy products out of a desire to eliminate the mechanical procedures of production of dairy products that resulted in the loss of their natural characteristics. As a result, we have a steady supply of all resources, including food for our animals, and we employ a sizable crew made up of locals to ensure the quality and naturalness of our products.
Our Product/Service Description
Sensible Cheese and Milk not only produce milk but other dairy products, together with goods and services associated with cattle, for commercial use. More specifically, the following primary services are included in our dairy farm business model:
- Production of cultured dairy products such as milk, butter, cheese, yoghurt, and cream
- Production of meat in cans
- Services for shearing and farriers
- Advisory services
Our Vision
We want to rank among Nigeria’s and Africa’s top manufacturers of natural dairy goods.
Our Target Market and Marketing Strategy
We know that a startup’s ability to sell itself to its target market successfully determines whether it will succeed or fail. More importantly, we won’t be able to create an effective marketing strategy until we have identified our target market and potential clients. As a result, we conducted an in-depth study before starting our business based on our results. We determined that our target market included all types of consumers, from individual consumers to multinational retail chains. Knowing this, the following is part of our marketing strategy:
- Opening tiny retail stands in selected areas across the nation to target our customers who will require our products regularly.
- Provision of our goods to a range of department shops (other supermarket and retail outlets will make up the majority of our clients), hotels and eateries, corporations and businesses, and dairy farm owners who could want to consult and advise services.
- Setting competitive and profitable prices for our products while well aware that customers won’t be drawn to us if they are higher than our competitors. If they are lower, it will be challenging to meet our MARR (minimum attractive rate of return).
- Preserving our products’ naturalness will give us an advantage over rival companies.
- We are distributing flyers and introductory letters to our target clients and stakeholders in the agriculture sector, participating in trade shows, food expos, and seminars, running a significant social media campaign for our advertising, and providing discounts and freebies on our products that are sold in a number of retail locations.
Our Aim and Objectives
Within the next ten years, we want to be the best and one of Nigeria’s top producers of dairy products. As a result, we’ve given ourselves the following goals:
- To offer our customers dairy products of the greatest quality at reasonable rates.
- To maintain as much originality and naturalness in all of our dairy products as possible.
- To only manufacture the precise number of products needed, as predicted by our analysts.
- To cut back on the use of artificial additives and preservatives.
- To offer excellent customer service.
- To offer farmers consulting and advisory services of the highest calibre.
Our Management Team
Michael, who founded the company, continues to serve as its CEO.
Our general dairy farm manager, John Adebowale, oversees the production unit and the dairy farm’s overall operations.
Bimpe Ademola serves as both our accountant and director of administration, keeping financial records.
Our packaging unit is operated and maintained by Jude Oga, our Chief Operating Officer, in collaboration with other engineers.
Our sales and marketing officer, Femi Julius, is in charge of finding new business opportunities and delivering goods to shops.
All of our staff are chosen after rigorous testing, and they receive a month of training prior to starting work to guarantee the highest quality service. Other jobs at our organization include those for farm/field workers who work on the farm and packaging workers who work in the production area. Additionally, we have drivers who assist in delivering our goods to different retail stores, hotels, and restaurants, as well as front desk officers who serve as receptionists at the corporate headquarters.
For the full details of our template or customized business plans which contain standard business plan table of contents such as Executive summary, business description, industry overview/trends, products and services, marketing analysis, sales and marketing strategy, organizational/ management structure, SWOT and PEST analysis, financial plan.
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