FASHION DESIGN BUSINESS PLAN IN NIGERIA
Business Name: Badex Fashion
Industry: Lifestyle and Creative Arts
Company Bio
Badex Fashion is a new and upcoming fashion brand that aims to provide stylish and affordable clothing for women of all shapes and sizes. The brand was founded by two sisters who have a passion for fashion and a desire to make stylish clothing accessible to everyone. We offer a unique combination of style and comfort, and our clothes are perfect for any occasion. Badex is also known for its affordable prices, which makes it a great option for budget-conscious shoppers. We believe that fashion should be fun, so we love experimenting with different looks. Whether you’re looking for a timeless classic or something more trend-forward, we’ve covered you. Our number one tip states: “Find a style that makes you feel good. Confidence is the best accessory, after all”—founded by former fashion bloggers Judith and Maria, who saw a need for an online store that offered stylishly yet affordable clothing. Badex Fashion carries brands not commonly found in brick-and-mortar stores, so shoppers can find unique pieces that fit their style.
Our Services
The scope of our services also includes brand design, fashion direction, and consultancy, so you can be sure that your brand will fit well into the industry. We are a one-stop shop for all your fashion needs. We offer a wide range of services that include:
- Personal Shopping: We will help you find the perfect outfit for any occasion.
- Wardrobe Consultation: We will help you build a wardrobe that reflects your style and meets your needs.
- Outfit Coordination: We will help you put together fashionable and functional outfits.
- Personal Styling: We will work with you to develop a personal style that is unique to you.
- Closet Organization: We will help you organise your closet so that you can easily find what you need.
Our Method and Technique
In a world where fashion is becoming increasingly fast-paced and competitive, it can be difficult to keep up. However, Badex Fashion is here to help you stay on top of the latest trends! Their AI-powered software provides users with real-time updates on the latest fashion trends so they can always be ahead of the game. Our goal is to help our clients feel confident and stylish, whether they are headed to the office or on a night out on the town, and we use a wide variety of methods and techniques to create the perfect outfit. Our fashion blog is one of the means of reaching out and getting feedback from our customers. The Badex Fashion blog is the perfect place to stay up-to-date on all the latest news and information about the brand.
Our Aim and Objectives
- To provide both an online and onsite space for fashion lovers to come together, share their thoughts and ideas, and taste the latest trends, styles, and labels.
- To promote upcoming designers and help them gain exposure.
- To raise awareness of important issues within the industry, such as sustainability, body image, and diversity.
Our Vision
To become the leading luxury online and onsite retailer specialising in high-end designer clothing, shoes, and accessories.
Our Mission
To provide our customers with a one-stop shopping destination for all their fashion needs and offer a carefully curated selection of the latest fashion trends from the world’s top designers in one convenient location.
Market Analysis
The market for fashion products is one of the world’s most mature and dynamic industries. Operated globally and distributed across a wide range of retail outlets, fashion design is a highly valued sector among global retailers. The design, production, and marketing of all types of apparel, accessories, and home furnishings are integral to the success of a fast-growing business. Knowing that the business fosters creativity, innovation, and originality in a way that other areas of business do not and requires a specialised skill set that can only be obtained through education, experience, and mentorship, at Badex Fashion, we decided to establish our brand to differentiate from its competitors.
Our Management Team
The Badex Fashion management team is a group of experienced professionals passionate about fashion. They have a wealth of knowledge and experience in the industry, and they’re always on the lookout for new trends. The management team’s goal is to provide our customers with the best shopping experience and help them find the perfect outfit for any occasion. They consist of:
- Blessing Oposun, as the Executive Director, is responsible for the overall strategy and development plan.
- Damilola Oni, as the Executive Director II responsible for coordinating with vendors, suppliers, and customers to ensure the proper delivery of product/service and timely completion of project/segment.
- Bimpe Usman as the Admin Officer responsible for accounting and financial management, human resource management, IT development, etc.
- Remilekun Akinnubi is the Marketing and Sales Officer responsible for developing strategies, marketing plans, and supporting tools to provide a customised market roadmap.
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