INTRODUCTION
Feed milling is the production of animal feeds from raw agricultural products feeds produced should meet specific animal nutrition requirements for different types of animals and at different stage of the animal’s life.
The component of a feed is highly dependent on the age and the physiological need of the livestock, for a Feed Mill business to do well consideration should be taken on the feed ingredients, their composition, characteristics and supplement values.
This feed mill business has a 3 years projection revealing plans and milestones to cover in accordance with the vision and mission of our feed mill business plan
EXECUTIVE SUMMARY OF OUR FEED MILL BUSINESS PLAN
FEGEOSTOM is a Feed producing Company, we are located in Owo, Ondo state.
Owo is a town known to have obvious quantities of farms that are in need of feeds for their livestock that will in return yield extremely tremendous rates of profit for FEGEOSTOM.
We are in to the production of standard feeds for animals of different ages and sizes.
This is a limited liability company owned by Mr. Richard a graduate of economics and agricultural extension from the University of Lagos.
Before the inception of the business series of research were carried out on animal feeds, the exact supplement a particular animal needs and at what percentage, what will influence an animal’s growth and the types of feed composition that stunts an animal’s growth and development.
He has gathered over 12 years experience as an agriculturist, he also doubled as a business strategist because he studied in Lagos Business School.
He is vast in knowledge and experience that will bring competency and innovative ideas to the industry.
He will be working with a team of highly skilled persons in operations, processing, packaging, and sound customer relation service that will make FEGEOSTOM Feed Mill stand out.
Products and services we offer include
- Production and selling of quality feeds suitable for different livestock’s need
- Selling of bookkeeping courses a the company and also on our website
- Selling Feed Mill equipment
- Mentoring ,training and guidance on Feed Mill start-up ideas
Benefits of our products and services are
- Production of quality feeds that meet international standards
- Our products are available at reasonable prices
- Outstanding customer care service
- Swift delivery of services and 24/7 availability of goods and services throughout the year
VISION STATEMENT OF OUR FEED MILL BUSINESS PLAN
- To make provision for quality feeds and other agro-equipment available to our teeming customers at reasonable prices
- To be among the top 5 Feed Mills in Nigeria and to compete favorably well with international competition
OUR MISSION STATEMENT
- To meet and exceed our Customers expectations by providing satisfactory products and services
- To educate people that are ecstatic about learning Feed productions
OUR BUSINESS OBJECTIVE
- To provide the best sales services and products at fair prices
- To increase our clients rate at 15% on yearly basis
- To generate Customers satisfactions so that at least 70% of our Customers base will be retained.
MARKETING STRATEGY OF FEGEOSTOM FEED MILL BUSINESS PLAN
What will differentiate us from other Competitors ;
- We will establish ourselves as a clear and viable alternative for our target market, Customer service is the core of our business, FEGEOSTOM will accomplish this goal by training our employees periodically and by giving them encouragements. We in FEGEOSTOM believes that a happy employee will work enjoy working.
- It Is only possible to give the best customer service when the staffs care, the equipment are well taken care of and when the working environment is conducive.
- We in FEGEOSTOM will build a relationship –orientation business, we will build a solid long time relationship with our customers that will make us become their ‘feed dealer of choice.
COMPETITIVE EDGE
- FEGEOSTOM feeds greatest competitive edge is that we have our own individual feed Mill that produce any animal feeds requested by our customers. We only get a few new ingredients and some time to make our forte custom feeds.
- We market our products to new and intending customers in various strategic ways. Most of our existing customers come from within 20 miles of the store. Through delivery we intend to bring our goods closer to our customers. Delivery will be done on daily basis, most of our competitors do not deliver or only within a short distance.
- We produce high quality feed products and at affordable prices.
OUR TARGET CUSTOMERS
- Poultry farm owners
- Dairy farm owners
- Swine farm owners
- Livestock feeds wholesalers
- Livestock feeds retailers
MATERIALS AND EQUIPMENT NEEDED FOR A FEED MILL BUSINESS IN NIGERIA
- Feed hammer mill
- Weighing scale
- Sealing machine
- Scale hopper
- Feed pellet machine
- Screening machine
- Sacks and Nylons for packaging
- Kiln
- Stand-by generator
- Industrial Grinder and Mixer
- Wheelbarrows and basins
- Packager
SWOT ANALYSIS
STRENGTH
- Locally available cheaper feed stuffs raw materials
- Investment in feed Mill sector is increasing by the day and quality feed is a prerequisite
WEAKNESSES
- Lack of proper storage facility
- Lack of nutritional data
- Economics of scale is needed
- Limited availability of protein source
OPPORTUNITIES
- Increasing demand for compound feed
- 10% annual growth rate in livestock population
- Proper labeled product marketing
THREAT
- The prices of different feed raw materials varies throughout the year
- Political instability
- Moisture in the air
- Unfavorably government policies
For the full details of our template or customized business plans which contain standard business plan table of contents such as Executive summary, business description, industry overview/trends, products and services, marketing analysis, sales and marketing strategy, organizational/ management structure, SWOT and PEST analysis, financial plan.
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