FLAVOURED POTATO CHIPS PRODUCTION BUSINESS PLAN IN NIGERIA
INTRODUCTION
GesTro Flavoured Potato Chips is a business venture that was established in October 2021 to produce and distribute small Flavoured Potato Chips to the residents of Uyo, Akwa Ibom state. The demand for small Flavoured Potato Chips has increased over the years such that most people would prefer to visit a small Flavoured Potato Chips joint when going on a date with their crush or when they wish to relax on a weekend.
We saw this great opportunity and created a business for it, GesTro Flavoured Potato Chips is here to satisfy the needs of people living around Uyo and its environs. Our products are healthy and nutritious for human consumption; we maintain a high level of hygienic production environment, and our production processes and ingredients are well prepared and properly monitored.
We produce a variety of Flavoured Potato Chips to meet the different needs and tastes of our growing consumers.
GOALS
GesTro Flavoured Potato Chips want to build a brand that stands out in the mind of the people of Uyo whenever they think of Potato Chips. We will make our products available to every city corner at reasonable prices.
OBJECTIVES
GesTro Flavoured Potato Chips has the following objectives:
- To exceed customers’ expectations by providing tasty, delicious, and nutritious Flavoured Potato Chips.
- To record a sales turnover of #500,000 in 3 months
- To produce highly nutritious and delicious Flavoured Potato Chips at affordable prices.
- To be the standard-setter for other small Flavoured Potato Chips businesses in the city
- To promote GesTro Flavoured Potato Chips as a hygienic brand for healthy Flavoured Potato Chips products that will attract customers’ loyalty
OTHER PRODUCTS
Meat stuffed yam, potato balls, spring rolls, doughnuts, banana puff, mini puff, samosa, asun (smoked peppered spicy goat meat), kilishi, gizdodo / dodo gizzard, chin chin, fish pie,
SERVICES
Our services include; Home/office delivery services, catering services for birthdays, anniversaries, end-of-year parties, graduations, weddings, etc.
WHY SHOULD YOU PATRONISE OUR PRODUCT
At GesTro Flavoured Potato Chips, our mission is to produce nothing but healthy Flavoured Potato Chips to spice up your events, weekends outings, date with your crush, etc. we work with a team of food technologists that takes care of the production processes; making sure that we contribute to building a healthy and disease-free society. That’s why we choose a motto that says; …..GesTro all the way!
LOCATION
GesTro kitchen is the production plant where we carry out our production activities; the kitchen is located in a serene and hygienic environment that permits the production of healthy foods and Flavoured Potato Chips. Our facilities and premise were inspected and approved by NAFDAC, which gives us an edge over other small Flavoured Potato Chips businesses in the city that don’t have formal approval for operation.
Our kitchen is located in the city’s residential area, which makes it safe for food production and away from the toxic atmosphere of the industrial layout in the city. Our showroom is located in the busiest and most populated part of the city of Uyo. We have our products displayed in glasses to attract customers and encourage marketers to buy and distribute to other retail outlets in the city.
COMPETITIVE ADVANTAGE
Apart from producing small Flavoured Potato Chips, we also offer our special customers home delivery and catering services. We help spice up your events and occasions with healthy and delicious Flavoured Potato Chips to entertain your guest. Our products are available everywhere, thanks to the large network of marketers that help distribute our small Flavoured Potato Chips products to other retail outlets and supermarkets in the state. We also give our customers the privilege to place an order from the comfort of their homes through our Facebook and Instagram handles and get their products without extra cost.
What gives us an advantage over other small Flavoured Potato Chips businesses are; our fast and reliable delivery services, free delivery within Uyo, catering services, and small chop products that meet the health of the local authorities.
TYPES OF EQUIPMENT FOR SMALL FLAVOURED POTATO CHIPS PROCESSING BUSINESS PLAN IN NIGERIA
The basic equipment needed in the production of small Flavoured Potato Chips includes;
Oven, egg mixer, gas cooker, electricity, steel dish, sieve, turning stick, big frying pan, bowls, greater, flat wooden spatula, tongs, measuring cup, knives, strainer, trays, and many more.
EXPECTED PROFIT
Based on the wide range of our customer base and quality delivery, we expect to generate a daily turnover of 120,000 to 150,000, which will amount to about 36 million to 45 million nairas every month.
MANAGEMENT TEAM
Mr Ifeanyi is a food technologist; he completed his bachelor’s degree 3 years ago from the University of Ibadan. He has worked as an intern in one of the top companies in the food industry. His experience and knowledge will be needed in the selection and mixture of our ingredients. He will be in charge of the production process.
MS Sonia is a professional food scientist; she has worked in many food companies and has what it takes to give our products a special taste and flavour.
Mr Jacob is a business strategist and a marketer with agents to help distribute the product.
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