Business Name: Middy Essentials
Industry: Hospitality
Middy Essentials is a renting service company that provides high-quality, affordable essential household items to individuals and families in need. We are committed to helping our community by providing access to essential items and improving the quality of life for our customers. Our business plan outlines our company’s goals, strategies, and financial projections.
Company Bio
We are a renting services company based out of beautiful Lagos Island, Lagos State, Nigeria. Our company specialises in providing high-quality essential items for events and parties. We believe no event should be without the perfect essentials, and we are here to ensure that happens! Our company was founded in 2012 by two best friends, Sarah and Emily. Sarah is a passionate event planner with years of industry experience. Emily is a creative mastermind who loves party planning and making things look perfect. Together, they decided to start a renting company that would provide everything needed for a successful event or party. Since then, Middy Essentials has become a go-to renting company for event planners and partygoers alike. We take pride in our high-quality items and our ability to always meet our customers’ needs. Whether you are looking for plates and silverware for a large wedding or glassware for a small gathering, we have you covered! We believe every event should be special and are dedicated to helping make that happen. Thank you for choosing Middy Essentials!
Our Services
At Middy Essentials, we want to make your life easier by offering a renting service for all of your essential needs. We know that sometimes it can be tough to keep up with the demands of daily life, and we want to help make things a little bit easier for you. Whether you need a dress for a special occasion, some extra furniture for your home, a stroller for a day out with your little one, or a high chair or cooking utensils, decorating and flower stands for your next dinner party, we have you covered. We offer various renting services to fit your needs, and we’re always happy to help you choose the right service for your situation.
Market Analysis
As a business, it’s important always to be aware of your target market and what they are looking for. This is especially true when it comes to offering renting services. After all, if you don’t know what people want to rent, you won’t be able to provide the services they’re looking for! That’s why, as part of our business plan, we’ve thoroughly analysed the renting market. We looked at who is renting, what they’re renting, and how much they’re willing to spend. This information has been invaluable in helping us determine what services to offer and how to price them. We encourage all businesses to regularly assess their target market, whether they offer to rent services or not. It’s the best way to ensure you always provide the products and services people want and need.
Our Vision
Our vision is to provide quality renting services that meet the needs of our customers.
Our Mission
Our mission is to provide renting services that are reliable, affordable, and convenient for our customers. We strive to provide a positive customer experience by offering a wide range of renting services and products.
Our Aim and Objectives
At Middy Essentials, we aim to provide high-quality and professional renting services for all your essential needs. Our goal is to make your life easier by providing a one-stop shop for all of your renting needs, thereby achieving the following objectives:
- Increase market share
- Achieve profitability
- Grow the business
- Provide value for customers
Our Method and Techniques
When it comes to middy essentials renting services, we have a tried-and-true method that has worked for us time and time again. We start by identifying our client’s needs and then matching them with the perfect items from our inventory. We also take into account the budget of our clients so that we can offer them the most affordable rates possible. Once we understand what our clients need, we get to work on creating a custom package that will fit their budget and meet their needs. We always ensure to include a few extras in each package, so our clients are never disappointed.
Our Management Team
The Middy Essentials team is composed of experienced professionals passionate about making your event planning process hassle-free. We offer a wide range of services and products, and our team is dedicated to providing you with the best possible experience. From start to finish, we will be there to make sure your event is a success. Our Management Team members include, among others:
- Sarah Johnson is the Executive Director overseeing the smooth running of the business.
- Emily George as the Managing Director, assisting Sarah in ensuring smooth operation.
- Michael Alabi as the Marketing and Sales Officer responsible for promotional and sales activities.
FOR THE FULL DETAILS OF THIS BUSINESS PLAN, BUSINESS MODEL, CANVAS,MARKETING PLANS AND FINANCIALS:
PLEASE CALL OUR BUSINESS PLAN CONSULTANT: +2348147161686 info@apprenticeship.ng
WE HAVE A TEAM THAT CAN HELP YOU WITH YOUR SPECIFIC BUSINESS PLAN, FEASIBILITY STUDIES, MARKETING RESEARCH, BUSINESS BRAND STORY AND SO ON.
