Mhi Choice restaurant, located in Ikoyi, Lagos state, Nigeria has been existing for six years. We are a franchise of a well-known international restaurant based in Switzerland whose name we have adopted. One would think that this is a highly competitive location to run a restaurant business but we have some competitive edge over many other similar businesses in the area. One of the most important of them is the variant local and international recipes that we have become known for. Thanks to our well experience chefs. We offer a mix of first-rate meals in clean and ambient environment, safe packing space and many other interesting packages that makes our customers feel very comfortable and relaxed.
Population is crucial to restaurant businesses anywhere in the world and that makes Lagos city a good advantage for us. Lagos is one of the most populous cities in the world at the moment with over 25 million people trooping out daily on busy schedule. There is therefore huge demand for restaurant services for different purposes and by diverse groups of people. Some of our customers are offices, schools, organization, local and international visitors and so on
Business Objectives
- To be the first choice restaurant for locals and foreigners in Nigeria
- To consistently offer quality meals at affordable price to our customers
- To achieve increasing profit margin with a lowering average cost
- To build stronger customer loyalty after each transaction
Mission Statement
We are poised to provide quality food in clean, secured and home feeling atmosphere.
Our values
- Mindfulness: Our customers are top of our priority on our mind and we always treat them the way we would have loved to be treated.
- Respect: we relate with our customers with courtesy and good manner appreciating them for patronizing us
- Excellent Service: Our service is excellent and our customers not only come back, but market us to others.
MARKET ANALYSIS FOR RESTAURANT AND FAST FOOD BUSINESS PLAN IN NIGERIA
Restaurant market is large in Nigeria. According to the Association of Fast Food and Confectioners of Nigerian (AFFCON), it is estimated that the Nigerian food, restaurant and fast food market is more than a trillion Naira and expected to increase by 10% increase before year 2025. Restaurant market on its own is expected to increase by 25% percent and take up to 45% of the total market in the food industry. The economic impact of the business is also increasing day by day and constantly attracting investors..
Akinyemi Joy
Joy worked for Mhi Choice parent company in Switzerland for seven years before owning her own franchise in Nigeria. She holds Bachelor’s degree in International Tourism management at the Université Grenoble Alpes, France. Joy’s experience working at a tourist’s focus Restaurant in Europe has exposed her to wide range of recipe from different countries.
Ademola John – is a prolific Chef who himself published one of the most widely used recipe books in Africa. He has recently concluded his MBA from the University of Liverpool, UK. His career in the restaurant space began with Intercontinental hotel, Lagos after his First degree in Food and Nutrition at the Federal University of technology, FUTA. He is the Head of our Human Resource department.
Ogudu Amaka
She is the Head of Accounting department. She studied Management and Accounting at the University of Lagos she has been a fellow of the Institute of Chartered Accountant of Nigeria (ICAN).
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