SALT PRODUCTION BUSINESS PLAN IN NIGERIA
Business Name: Sensine Seasonings
Business Type: Manufacturing
Business Bio
Sensine Seasonings is a seasoning production company with one of its products as quality salt. Founded in 2008, located in Nigeria, and distributed in all the 36 states of Nigeria, Sensine has been providing quality salt to restaurants, households, and other common uses. Our salt is available in various flavours to cater to the culinary needs of our customers and is usable for flavouring, preserving, and adding flavour to food.
Product Description
When it comes to food, salt is a universal taste. Humans have been adding salt to their dishes for thousands of years. Today, the demand for salt is growing, not just in fast food restaurants and packaged foods. Increasingly, chefs are using premium salts in their dishes because of their ability to bring out subtle flavors in food and heighten the experience for the eater. Likewise, people are becoming more health-conscious and aware of the hidden salt content in food which has led to a demand for low-salt alternatives in different food products.
The result is an expanding market for low-salt food products, especially among millennials and Generation Z consumers. In addition, there is an increase in demand for natural/organic salt substitutes from consumers concerned about artificial additives or chemical processes used to extract minerals from common table salt. These explain why we strive to provide our customers with the best salt for their cooking needs. Our production process bears in mind all the concerns of our consumers. As such, Sensine salt can be used in the following ways:
- As a preservative, it inhibits the growth of bacteria that causes spoilage and disease.
- As an additive in packaged foods to improve flavor and extend shelf life by limiting moisture loss.
- As eliminating agents.
Market Analysis
The production of salt is a challenging process. It is also a very risky business venture, especially for new players. There are many established players in the market and new entrants will find it difficult to break into this space. The primary drivers of this market are population growth, rising demand for food in emerging markets, and increasing urbanization.
All these factors have led to an increased demand for salt as an affordable and accessible food enhancer across the globe. The market has also been witnessing several other growth drivers, such as the availability of affordable technology, and growing demand for gourmet salts and premium flavoured salts, among others. With the high demand for salt, many new players are entering the market.
For instance, in the United States alone, salt consumption increased from 2000 to 2016, with an average adult consuming almost double their daily recommended intake. The key players operating in the global salt production market, which we aim to enter anytime from now, are Fosters Salt, Saltside Enterprises, Inc., and Compass Minerals, among others.
Mission
Sensine Seasonings is on a mission to help Nigerian cooks make healthier, tastier food by providing high-quality, table-ready salt across the globe to increase the efficiency of the food industry.
Vision
To be the leading salt producer in Africa.
Aims and Objectives
The company aims to be a leading company in seasoning production and trade, with its main goal being to market its products as widely as possible, both locally and internationally. The company also offers its services to other companies or individuals that need quality salt produced according to specification. We also aim to supply consumers with a salt of the highest quality and purity. In addition, we intend to supply high-quality additives, salts, and flavourings as well as its complete range of products and promote them in the market.
Our Technology
Salt production requires the purification of natural brines to remove potentially harmful minerals and bacteria. At Sensine, we use direct and indirect methods of salt extraction to extract salt from saline water sources such as seawater, salt lakes, brine, and natural wells. Our goal at Sensine is to provide superior quality salt for its customers. To achieve this, we have implemented a proper process that ensures that our products have the added benefits of being pure, completely sodium free, and free from preservatives. We are also trying to bring forth new approaches to ensure quality service is not compromised.
Management Team
Our management team at Sensine Seasonings is made up of graduates and M.Sc. holders with expertise in agricultural engineering, agronomy, and food technology management from universities in Nigeria and overseas. They were carefully chosen to fit the needs of the business. They have a wealth of experience and can manage business operations well. They include:
- Mercy Emmanuel is the Executive Director overseeing the day-to-day running of the business.
- Victoria Uche as the Marketing Director overseeing the sales and marketing activities.
- Elijah Olatinwo is the Human Resource Manager overseeing the welfare of the staff.
- Grace Omole is the Production Supervisor overseeing the production process to ensure they align with the right standards.