YADEN Shea Butter is one of the top shea butter business experts in Nigeria. We have been exploring the business along its value chain for the past seven years. We specialize in the supply of grade “A” shea butter to local and international markets in Metric tonnes. We also export shea butter to Asia, America, Europe and South Africa. We have recently begun processing shea butter into different cosmetic products with unique quality and first class branding. We also organize both free and paid training on shea butter business, usefulness and value added.
We are registered as a Limited Liability Company managed by experienced persons in the agro-allied industry.
Our products and services include shea butter, shea butter cream, shea nut cake and some shea cosmpetic products. We also offer consulting services for those intending to go into share butter businesss. These service include
- Purchase of modern shea butter processing equipment.
- Where to find and how to recognize recognize grade “A” shea butter.
- The shea butter processing techniques and value added
- Exporting of shae butter to Asia, America and Europe
- Acesssing fund and networking for shea butter business (and lots more…)
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VISION
To be the most recognize shea butter Company in Nigeria and top 3 in west Africa
MISSION
- Commitment to exploring and updating our knowledge of shea butter business and value chain with a view to offering best service to our customer
- To take advantage of modern technology and equipment for driving shea butter processing in Nigeria.
- To continue to make impact in the community by opening up job opportunities through our continual expansion.
OBJECTIVES
- To run the business in a cost-effective operation that can maximize profit and maintain quality.
- To establish a well-known brand recognition in Nigeria
- Maintenance of Hygienic, safe and human friendly processing facility.
- Hire professional and experienced staffs and use modern processing equipment.
Market Analysis for Shea Butter training and Business plan in Nigeria
Nigeria is the leading source of shea butter in the world today although some other regions of West Africa also have it in considerable quantity. Nigeria produces more than half a million metric tonnes of shea butter annually with export quantity less than 50,000 tons. Only 10% of the remaining quantity is processed in Nigeria. The rest is left to degrade to less valued quality and sold locally at a lower price for use as cream, candle production, etc.
The foreign market demand for shea butter is enormous and it is constantly increasing as more of its usefulness continues to unravel globally. Shea butter is used for chocolate production instead of cocoa butter. Shea butter is also now highly demanded in the cosmetic industry as the most preferred natural oil with high healing power. It is highly potent in treating diverse skin infections. Shea butter penetrates skin so easily and in little time according to scientific evidence.
The American Shea Butter Institute has declared shea butter as the skin best friend that must be present in all households. Other industries demanding for shea butter include the pharmaceutical and food markets (and lots more).
Despite this huge potential and market share, processing and exportation of shea butter in Nigeria remains low. For example, of the more than 1,500 metric tonnes of shea nuts produced in 2017, only 250 tonnes metric tonnes were exported. This shows that there is there is more than 500 million dollars annual income potential being lost every year so far due to low participation in shea butter business
Competition
Competitors include; OLORI ADE Shea Butter, Ibadan; STARDREY cosmetics, Oyo town and G-GLERN global ventures, Saki.
The advantage we have over our competitors is our sound knowledge of the market. We also have experience in the exporting of shea butter that is far ahead others in the business. We also understand the value chain and processing of shea butter with modern equipment. Our customer experience is second to none with effective engagement and feedback.
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SWOT ANALYSIS FOR SHEA BUTTER TRAINING AND BUSINESS PLAN IN NIGERIA
Strength
- Abundant and close access to raw material
- Government incentive and enterprise development
- Sound knowledge of the shea butter market in Nigeria
- In possession of modern equipment and production technique
- Already gained trust from our current customers
Weakness
- Inadequate finance and/or credit facilities
- Lack of shea butter quality testing institute for global standard
- Poor basic infrastructure, such as good road, consistent power supply etc.
- dwindling state of Nigeria’s economy
- Lack of uniform and/or attractive exchange rate.
Opportunity
- Growing export market shea butter
- Long-time community knowledge of shea butter usefulness.
- Competitors are still very few
- Growing customer base
- Current attention to SMEs to reduce unemployment
Threats
- Deforestration affecting shea butter trees
- No intentional planting of new shea butter trees
- Climate and environmental change affecting shea butter tree fruiting
- Deteriorating level of security in some shea butter rich communities of Northern Nigeria
Managements
Akinyemi Femi
Has been managing this shea butter and processing business for more than 10 years. He has lead so many trainings, conferences that is centered on shea butter processing and export in Nigeria and West Africa. He has a very sound knowledge of shea butter market in Nigeria and exportation procedure to Europe America an Asia. He is a graduate of Obafemi Awolowo University.
Khadijat Rufai
A graduate of Business administration with 7 years of experience in preparing packaging shea butter for export and managing financials. She is a member of the ICAN and also manages matters related to tax and licenses.
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