FEGEOSTOM COUTURE is in the business of producing designer’s wears. We sew both on-demand and for our clothing line. This business was started in the form of sole proprietorship in 2005 and has now grown. We now have seven professional tailors, thirteen apprentices, five entrepreneurial students and three support staff. These professionals filed these positions: CEO, HR, professional tailors and fashion designers, customer support, front desk associate, accountant and marketing offices.
Location
During the first few years, we only rendered service to clients in our immediate environment. Now, our clientele database has grown and we look forward to further expansion to international clients. We moved our business from Opebi, Ikeja to Bolade-Oshodi for two reasons: proximity to the largest fabrics market in Nigeria; and to expand our Horizon. With an increasing number of clients, the need for more experts and bigger space arise.
Vision
To adorn our customers with the latest, functional outfits
Mission
- Ensure we meet international standards of the tailoring industry.
- Ensure we meet our customers’ needs wholly and accurately.
Sewing kits
- Sewing Machine
- Embroidery Machine
- Weaving Machine
- Assorted Sewing Machine Needles
- Assorted Hand Sewing Needles
- Needle Threader
- Bobbins
- Straight Pins
- Regular Presser Foot
- Walking Foot (Others listed in full plan)
Displays:
- Hangers
- Labels and Tags
- Racks
- Slat wall
- Mannequins
- Packaging materials
Market Analysis for Tailor and Garment Making Business plan in Nigeria
One of the peculiar things about the Nigerian market is the affinity to adorn themselves in indigenous apparel. With this, we offer the following services:
- We design and sew African attires for male and female
- We design and sew group attires for functions, ceremonies, etc.
- We design and sew special wears and uniforms official wears for schools, teams, etc.
- We give tutorials and training on sewing.
There is a wide range of available customers. There are over seventeen million people in Lagos and there are more than a million individuals around our office in Oshodi. There is a ready-made market for our product in excess of one hundred thousand customers locally. Going international, many more customers can be reached. We serve these groups of people locally and internationally:
- Individuals (male and female)
- Groups
- Events planners
- Corporate executives
- Schools and Organizations
- Government officials
- Exporter of African wears.
The fashion industry is open to virtually everybody that is interested. You will hardly see a neighborhood in Lagos without at least a tailor shop. The denser the population of an area, the higher the number of tailors you will find. This is the major reason for the high competition in the industry especially among the small and medium scale tailoring business. As a large scale business, we have a competitive advantage of scale. We are one of the few tailoring businesses that have a wholesale clothing line.
After a detailed feasibility study and a thorough market survey, we have devised means of penetrating both the local and international markets. This means has been implemented and we always review and adapt to the changes in the market. The strategies we employ are:
- Advertisement and publicity on TV, radio, newspapers and so on.
- Awareness creation through the end of the year party with the distribution of effects to charity.
- Use internet cum social media for promotion.
- Giving branded gifts and souvenirs to our customers.
- We let the quality of our apparel and our customers speak.
Strength:
Our strength is in the expertise of the workers, quality of material and state of the art equipment. Our tailors and support staff are all qualified, talented and dedicated to work. They bring their best to work to satisfy the customer as well as meet the business’ standards. At Fegeostom, we use quality materials only. Our state of the art sewing kit also makes our work perfect.
Weakness:
Our major concern is the recruitment of more competent hands. We are resolving this by thorough examination and screening of potential workers. We also train the new worker until they attain excellence.
Opportunities:
The industry has a very big market. Talk about over a hundred thousand potential clients locally and a whole lot more as we are looking forward to starting exportation of our designs.
Threats:
Nigeria is flooded with both small and medium-size tailoring businesses which definitely offer competition. Our size, competent workers and equipment will ensure we stay ahead of the competition.
Investment and ROI
The sum needed for the expansion: space, the kits and the added hands is eight million naira only. We currently have five million and we are sourcing for a balance of 3 million.
The Return on investment is expected to be at least 1,500,000 naira in the first year, 2 million in the second year and a growth rate of 7 percent per annum.
Tailoring and garment making business is lucrative and its products are very useful and unavoidable. This is what made the business relevant and ever profitable. Without a doubt, the demand for our services and wares will go through the roof. We would like you to join the moving train by investing in our business. We guarantee your capital’s safety and your returns promptly delivered.
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Why you should consider investing in Tailoring and Garment making business in Nigeria
No business is more evergreen than the business of providing the basic needs of man. After food, the next basic need is clothing, and then shelter. Aside the fact that clothing is a basic need, people wears cloth for different reasons. The fact that we all wear cloth to suit our need at a time signifies the importance of this business. I am hundred percent certain that you are wearing a cloth now as you are reading this business plan.
Tailoring and garment making is an art of making clothes that involves designing, drawing, sewing, whipping, stitching, fitting, fabricating, amending and a whole lot of other processes finish a garment design. In Nigeria, an expert in this business is called a tailor, dressmaker, seamstress, or fashion designer. Though there are differences between a tailor and a dressmaker, a seamstress and a fashion designer but the difference is not clear cut anymore.
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