USHERING AND PROTOCOL BUSINESS PLAN IN NIGERIA
Business Name: Middy Events
Industry: Hospitality
Business Bio
Middy Events is a full-service event planner that has extensive experience planning, coordinating, and direct interfacing with all types of consumers in Nigeria. We create fully customised, one-of-a-kind events that will deliver maximum exposure to your brand while still allowing for creativity, uniqueness, and value. We work with companies of all sizes to create customised events, including corporate luncheons, product launch celebrations, book groupings, and private meetings.
Established six years ago by Olamide Akinola, Middy Events have created fully customised event plans for clients in Nigeria. At Middy Events, we deliver maximum exposure to your brand while creating a memorable experience for your guests and reflecting your brand in a meaningful, relevant, and engaging way. As a leading event management company in Nigeria, Middy Events has become a preferred provider of lead generation, business consultation, and strategy for large and small events.
Determined to deliver the finest service possible, our team is dedicated to creating and executing your dream event with utmost professionalism and attention to detail. Our events are designed to bring you and your guests happy memories. We take the stress from planning to execution so that you only focus on having fun.
Our Services and Technique
We offer a wide range of services in the hospitality industry, including event management, catering, hospitality, and tourism. We pride ourselves on our commitment to providing world-class hospitality and client satisfaction while providing an environment of professionalism and the highest service standards. At Middy Events, we discuss your creative vision with you and implement it flawlessly. We have many resources available to provide every client with an unforgettable experience.
We will help you find amazing venues, design themes that match your brand/occasion perfectly, attract attendees who have to buy what you sell, give you ideas for your entire event, and help you create a powerful social-media campaign to brand the entire experience. We ensure complete satisfaction for our clients, the success of their event, economy, and morale. We are a creative team specialising in optimising your events with exceptional service. We know how to achieve the best value for your event and believe budget issues should not be between an enjoyable experience for you and your loved ones.
Our Vision
To become the best event management company of choice in Nigeria.
Our Mission
- To provide a simple but complete range of services.
- To be known for excellent event planning, service, and coordination in Nigeria.
- To build trust and a strong customer relationship.
Our Aim and Objectives
- To provide our clients with well-organized events, tournaments, and celebrations that will create lasting memories for all involved.
- To provide quality services at affordable prices.
- To be known for excellence in event planning and management.
- To grow our client base and succeed due to their trust and support.
Our Philosophy
We believe in the rule of law and have taken it upon ourselves to uphold the rule of law in Nigeria. We will strive to maintain peace, stability, and order within our organisation by instilling discipline and ethics into every company employee. The objective of our business is to create an organisation with practical, ethical, and effective values that will deliver tangible results for the benefit of all stakeholders involved.
Market Analysis
A report from Nigeria’s leading business news indicated that the market for the use of protocol and ushering services has been growing at a Compound Annual Growth Rate (CAGR) of 5.57%. The growing middle class of people who enjoy privileges is driving up demand. However, because many service professionals do not fully understand how to offer these services well, this creates problems in the industry. Meanwhile, this field is rapidly emerging as a key growth driver in tourism and hospitality. However, the power sector has the highest number of employees (25%) in this industry, while phone buyers have the lowest (1.2%). The document delivery service segment is growing slowly with a CAGR of 1.09%, while speech writers are expected to grow at a maximum rate of 7%. Thus, with the rising number of protocols used in the business world, it is necessary to understand the ushering and protocol industry.
Our Management Team
Our management team at Middy Events plays a crucial role in ensuring the success of this company, as they ensure that all aspects of the operation are running smoothly. They can anticipate problems and have a strategy for dealing with them. The company consists of three main arms, each with a representative in the management team. These members include
- Olamide Akinola, Executive Manager/CEO, responsible for business strategy and operational management.
- Joel Akeboi, Admin Officer, manages financial, legal, and human resources issues such as paying staff and ordering supplies.
- Bisi Oladele, Marketing Officer responsible for promoting the company through advertising and public relations and raising capital from investors and lenders.
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